Monday, July 18, 2005

Google News algorithm falls in love with satire site

In order to tell this tale, I will have to admit that I did a Google News search to see how the press was covering developments in the Natalee Holloway case. I discovered something odd (click to see full-size screen shot):


I count 21 links out of the top 100 to a site called Useless-Knowledge.com. They have the top two hits, ahead of sites such as CNN, Fox, the Houston Chronicle, the Guardian, etc.

Now here's the strange part: Useless-Knowledge.com is a satire site. What the heck did these guys do to index spam the Google News ranking algorithm so effectively?

No comments: