Sunday, June 14, 2009

Viral marketing, historical marker style

I'm a huge fan of Jackson Browne. One of his most famous songs is "Take It Easy" which the Eagles covered and made more famous. I've always liked Jackson's version better.

And one of the famous sets of lines is:

Well, Im a standing on a corner in Winslow, Arizona
And such a fine sight to see
It's a girl, my Lord, in a flatbed Ford
Slowin' down to take a look at me
Come on, baby, don't say maybe
I gotta know if your sweet love
Is gonna save me

Well I just learned that these words had a huge effect on college students and tourists for decades. They went to Winslow Arizona and looked for the streeet corner.

That got me to think about a friend and entrepreneur in East Lansing who put up his own historical marker. It looks like some officially sanctioned thing. Nope, it's just his own marker, next to a building he part owns. The building has historical significance but the marker is not official.

So that got me to thinking that someone in Winslow Arizona should do the same thing.

Guess what! Too late. Apparently someone in town did that years ago.