Wednesday, September 28, 2005

Gmail serves Hallmark ad while displaying ... Hallmark ad

A friend celebrated her birthday recently, so I sent her an online card. I used Hallmark's free e-card service. I've used them before, so I'm on Hallmark's mailing list.

So it wasn't a surprise that I received an ad via e-mail from Hallmark. What did surprise me is that Gmail served up an ad from ... Hallmark. I wonder what Hallmark paid for that ad. Quite an irony to pay for a targeted ad that's keyed off of your own content.

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