Friday, September 08, 2006

Memo from New York Times: What matters most happens on the coasts

David Pogue, who writes about computers for The New York Times, declares in his most recent column:

"White-collar types on both coasts have become addicted to the BlackBerry, thanks to its ability to display e-mail instantly as it arrives and to synchronize with your computer back at the office over the air."

Oh, so mo one uses Blackberries in the middle of the damn country? Does Blackberry offer no service other than on "both coasts"?

For decades the New York and LA media elites have been jealous of each other. The de facto detente they reached is to refer to, and to cover, "the coasts". This most arrogant formulation omits the middle of the entire country -- including the North Coast, the Great Lakes, home to thousands of miles of coastland and the greatest collection of fresh water on Earth.

Does Mr. Pogue assume that the Blackberry does not function in Chicago, home of Boeing executives? Does he postulate that the Blackberry does not operate in Memphis, home of Fed Ex? Does he forget that big oil executives work in Texas headquarters? Does Pogue suppose that a white collar employee of 3M, based in Minneapolis, is deprived of the opportunity to be among the Blackberry cognoscenti? Does he think that Warren Buffet, a billionaire who made his fortune out of simple propositions, could not have a Blackberry in Tulsa if he thought he needed one? (No doubt Buffet would rather drink a Coke or read the print edition of the Wall Street Journal instead of poking and peeking at a Blackberry.)

Adding irony upon irony: Research in Motion, or RIM, which invented and markets the Blackberry, is a Canadian company, based in Toronto. Not on the coasts Pogue refers to, but near the Great Lakes.

Please, drop your coastal arrogance.