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It's not just a polemic; it's a conspiracy theory involving the CIA, BBN, and DARPA.
I'm not sure I buy the conspiracy theory but I think the format is compelling. It's longer than an issues ad but it's shorter than a documentary. The production values are better than, say, a spot on local television, and much better than much of what you see on YouTube.
We'll see much more of this new form, I think.
http://www.albumoftheday.com/facebook/