Sunday, October 21, 2007

Extremely targeted marketing by Orbitz

Last week I purchased tickets for a trip to Barcelona. I researched fares using, Orbitz, and other providers. Today, days later, I was looking up information about, of all things, the Superman comic saga, and the banner ad at remembers my recent searches:

Hmm, they used to say "just because you're paranoid doesn't mean they're not out to get you." I have not done any searches related to Barcelona in days. So picks up an Orbitz tracking cookie days later and offers me great fares.

For weeks I was quoted fares of $1000 or more. Then suddenly a fare of about $750 was offered. I do wonder if the NWA and Orbitz computers take note of how many times you've looked up fares, and, like a mule trader of old, from time to time offer a special deal.