Google search can't find Google Maps

My buddy Chuck Severance was looking for the new awesome Google Maps service. So he went to google.com and searched for (can you handle the suspense?)

maps

Here's the hit list, devoid of Google Maps links:



What?!? Google can't find its own new awesome map service?!? My guess is this is an artifact of the insistence on integrity by Google's founders: they won't goose their own new product to the top of the hit list. But they could sell themselves an ad.