Google, Yahoo and everyone else are racing to see who can do the best job of delivering "relevant" advertisements, sometimes with funny results.
Recently a pair of college students disappeared. The young Michigan couple was supposed to meet one set of parents in Maine after a stay on Cape Cod. Instead, they vanished. Their credit cards and cell phones abruptly stopped showing activity. Police in two states started a massive missing persons search. Both sets of parents were distraught, wondering if their kids were even still alive.
The couple turned up in Florida when a cop ran a routine license plate check. It's still not clear why the young folks did this. The relatives were relieved -- but puzzled and upset.
Here's how ABC News' online site began the story. Note the embedded advertisement: