Sunday, March 04, 2007

The Complete New Yorker Portable Hard Drive

The New Yorker offers DVDs with past content -- articles, ads, and most importantly cartoons. Their latest ad really caught my eye: they're also selling this content on a small portable USB hard drive. For $200 you get an 80 gig hard drive with everything ever published in the New Yorker pre-installed.

It's not a totally new idea to sell content on portable media. Way back when Verbatim might have included a trial version of software on a floppy. But that was a case where you're buying the media and, by the way here's some content to sample. Here we have a magazine selling you the content and, by the way here's a hard drive to use for other purposes.

I wonder what happens when the head crashes? Do you have to buy the content again?