Saturday, March 17, 2007

Oh, now I get it. Spring Break conference at Ohio U

Received spam from someone at Ohio University advertising a Web conference I never heard of that's taking place next Thursday. The text included this:

I thought: How strange to use the dishonored Break tag in an online missive.

Then I got it: it's a pun. Ohio U must be on spring break, and they must do a Web conference each year at that time.

A couple of modest proposals for the conference organizers at Ohio U: 1) Find a better title/tagline. 2) Spamming university Webmasters at 12:55 a.m. on the Saturday before a conference that takes place the following Thursday may not be the most effective marketing plan.