Search log analysis rocks. It tells a Webmaster what the customers want. Folks who know me well understand that I live in the search logs. I want to understand what people want to find, and the search logs are how I discern.
Lou Rosenfeld is in London, and in talking with a Financial Post person, Lou learns that the FP is much more pro-active than most log analyzers ever will be. Folks at the FP figure (UK pronunciation probably "figger") that if someone is searching for a company name (or the like) a lot suddenly, then maybe there's a story there.
Cool use of log analysis as crystal ball.
Using Search Log Analysis to Predict the Future
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